Three rules. One prize.
In an effort to keep the coffee community of the UAE and the world at large engaged and interacting with other coffee lovers and their local specialty coffee cafes, we're delighted to bring you the world's first Home Coffee Brewing Championship.
Created with support from the UAE coffee community and organised by Mokha 1450, we want you to make coffee at home, win stuff, and rock that all day loungewear look while you're doing it. What's not to love?
All interested may enter the Home Coffee Brewing Championship by uploading a video of themselves to Instagram showcasing their home brewing technique, using the #homecoffeebrewingchampionship hashtag, tagging Mokha 1450 and WHCBC .
1. The coffee must be brewed from home - any home.
2. Competitors should try to use whole specialty coffee beans if possible.
3. You must, at all costs... have fun (and be creative)!
The Champion takes home USD 2,000 in cash, a 1 in 10 limited edition custom hand-carved Chemex featuring Mokha 1450’s iconic marabea design, and four bags of Mokha 1450’s award-winning Single Origin coffees.
Second place gets USD 1,000 in cash, a custom made Aeropress, and two bags of Mokha 1450’s award-winning Single Origin coffees.
Third place takes home USD 500 in cash, a hand coffee grinder and one bag of Mokha 1450’s award-winning Single Origin coffee.
This is not an SCA type competition and as we can’t actually taste your coffee, you may use whatever coffee you like. Try and be as descriptive as possible, talk us through the flavour profile like you're talking about that beautiful and rare single origin coffee you tried once that still haunts you.
Also, as these videos will be ideal for teaching others to brew coffee, a simple and easy to follow description from start to finish of how to actually brew the coffee is preferable. Any and all brewing gadgets, Aeropress, Chemex, V60 etc. are allowed and we will even allow espresso machines for the more serious baristas among us who had their SCA competition routine nailed that no one will see because of the crisis.
We see you!
The competition starts on Tuesday, March 31st, and concludes on Tuesday, April 28th. All entries, one per person, will be accepted up until this date. Based on the tally of votes from the global coffee community, 10 finalists will be announced for the final round of the Home Brewing Championship on May 4th (may the 4th be with you!).
The top 10 video entries will then be reposted and a new three-day period of voting will ensue. The champion, second and third place finishers will then be announced, based on the tally of votes counted over the three day period, on Thursday, May 7th.
The winner, selected based on the highest number of votes, will be crowned The World’s first Home Coffee Brewing Champion for 2020.
In an effort to keep sponsorship direct and hassle free, the World Home Coffee Brewing Championship (WHCBC) provides the below background and template for cafes, coffee roasters, equipment manufacturers or anyone interested in WHCBC sponsorship.
It’s about you and your community and not about us!
The WHCBC is open to any suggestions on how you would like to be involved. There is no charge for sponsorship, and all that we ask is that you communicate with us by sending a direct message (DM) to the @whcbchampionship Instagram page using the below format to provide the details as to how you would like to be involved as a sponsor so that we can publicize a list of sponsors for each region.
The idea behind WHCBC sponsorship is that you can use the competition as a platform to engage with your local community to spark discussions. Sponsors are in a unique position to communicate directly with those stuck in self isolation at home due to the COVID-19 pandemic and allow them to engage with you- their local specialty coffee cafes, coffee roasters, equipment manufacturers and those out to spread positive vibes as well as with others enduring the same challenges around the globe.
Sponsorship can be as simple as spreading the word or providing incentives to your local community, customers, social media followers and the coffee community at large.
By way of example, a café in Sydney, Australia, may choose to sponsor by asking that all WHCBC competitors in Sydney tag them on any social media platform when they submit their entry post to the WHCBC Instagram site for a chance to win a prize! Or for those coffee competition types perhaps you may prefer to sponsor the most technical entry that uses an espresso machine and conforms best to the traditional Barista Championship format.
You might also like to reward the most funny or creative entries with some loot, it is completely up to you and your prizes goes directly to your local community, it is that simple!
[COMPANY NAME HERE] is proud to announce its participation in the WHCBC. We would like to invite our [social media followers, customers etc.] participating in the WHCBC to tag us [on Instagram or any platform you please], as we will be [handing out awesome prizes to the top three most creative entries OR the best video featuring our coffee or product -OR INSERT YOUR OWN PROPOSAL].
Find out more about us by checking out our [insert Instagram page, website or any platform you would like listed]
The WHCBC will publish the above details on the competition media platforms so that those geographically closest to you or anyone anywhere in the world may engage with you directly.
Thanks, and let’s brew!
Brewing Gadgets is proud to announce it's participation in WHBC.
We will be awarding prizes for the following;
Most Practical Home Brewing Video, Best Home Brewing Setup Presentation, Most Innovative Home Brewing Video, Most Humorous/Entertaining Home Brewing Video,
Five winners that will be selected per category.
Bike, Hike, Brew is proud to announce its participation in the WHCBC as the official trophy maker, and with a special offer for all competitors.
We would like to offer 20% off a Custom Aeropress order to any competitor using one of our custom Aeropress designs (Plungie, WAC, or other).
They must tag us in their entry (using our designs) in order to avail of the offer.
NBARS Superfood Snack Bars is proud to announce its collaboration with WHCBC.
We would like to invite our social media followers participating in the WHCBC to tag us on Instagram @nbarsuae as we’ve got scrumptiously snackable prizes for the top three most creative entries.
Curious about our tasty treats? Stalk our website www.nbars.ae to discover more.
Varia Brewing is proud to announce its participation in the WHCBC.
We would like to invite all participating in to tag us as we will award a Varia Brewer to the entry that best utilises multiple brew methods.
Find out more about us by checking us out on Instagram: @variabrewing.
RAW Coffee Company is supplying the following prizes for WHCBC;
Third place: 4 x 250gm bags of any RAW coffees
Second place: 6 x 250gm bags of any RAW coffees
First place: 8 x 250gm bags of any RAW coffees
The winners should visit RAW's website and select their coffee preferences.
Coopers Trading Company are offering the following prizes to winners of the WHCBC;
1st Place: A Coopers 8oz Brew KeepCup, bag of 250g Jabbajaws House Blend, a £20
voucher for breakfast/drinks in Coopers when they reopen and 5 filled loyalty cards.
2nd Place: Bag of 250g Jabbajaws House Blend and 5 filled loyalty cards for when they reopen.
3rd: Bag of 250g Jabbajaws House Blend.
Feed coming soon